Privacy Policy

Statement of Privacy

This Privacy and Cookie Statement describes how  APOSENTOS Flowers (C.I. Flores de Aposentos S.A.S) collect, use, share, store or otherwise process the information we hold about you.  

As an overview, your personal information allows us to understand our audience. Whether  you are a client, member, affiliate, partner association, preferred partner, webinar participant, magazine reader or advertiser, by understanding your interests and preferences we can  offer our best services and products. By understanding what you like (and what you do not) we are able to understand your experience on our website, and likewise this information informs us  about how we can improve our services and products. 


We collect data with your consent:

When you send us an email (, call us or leave a message, post a letter to us, orders and purchases. Your details are entered into our “Floricultor Software” or “Internal Data Bases”.  

Your payment details are not  retained for APOSENTOS Flowers. 

We also process in Floricultor SW your personal information to fulfil a contract we have with you. For example, when you book an order with us, we will process your information to  administer that order. 

When you register an interest for our APOSENTOS Webinars, there is an ‘opt-in’ box. We ask for consent to subscribe to our APOSENTOS newsletter.  

When you browse our website, we automatically receive your computer’s internet protocol (IP) address to provide us with information that helps us learn about your browser and operating system. 

Email Newsletter: When you subscribe to APOSENTOS newsletter from the website or a  webinar registration form you have an option to opt-in to receiving our newsletters. With  your permission, we send you emails to inform you about the work of APOSENTOS (conferences, events, advocacy and knowledge sharing). Your  details are stored on our MailChimp account. At the bottom of each newsletter there is an  option for recipients to unsubscribe at any time and this takes immediate effect in the  database. 

For a legitimate interest: 

Sometimes we may use your information to help achieve our business objectives but only  where that activity does not negatively affect your rights. For example, we might use your  information to analyse the type of industries or readers searching our products. 

To comply with legal obligations: 

There may be situations where we need to use your information to comply with legal  obligations. For example, if you visit our office at Calle 117 # 6 – 56, Bogotá D.C., Colombia, we are required by law to keep records of who is in our  building in case there is an emergency, so we can make sure you are safe. If you are  attending our conference, we will also by law keep records of who is attending our event in case there is an emergency, so we can make sure you are safe. 


What information do we collect? 

When you interact with us, we collect information about you and that particular interaction.  Where you provide information to us about other people, you need to make sure you have  their permission to do so. 

Generally, this may include: 

  • Your personal details (“name”) 
  • Contact information, and preferences (“company”, “address” “industry”) 
  • More sensitive information, for example when you give us information about your use of our products, and other services when you submit  your orders.  
  • Images of you or your business if supplied for use in “advertisement” “feature” or  “article” 
  • Conversations you have when you call our members of staff, management, sales, marketing or  communication team. 
  • Information about anyone we are travelling to meet if that information is provided to us. 
  • Information about the devices you use to interact with us online or through social  media. 

When and how we collect your information 

We collect information you provide to us directly and indirectly when interacting with our  office, farms or a member of the team. 

This may include when you: 

  • Booking a visit, register for an event, over  email or on the phone 
  • Sign up to our email newsletters  
  • Visit our website  
  • Fill out an APOSENTOS online forms  
  • Interact with us by email, text, or on social media 
  • Post testimonial reviews of your interaction with us 
  • Complete our market research/customer surveys 

Our website 

We also receive information about you directly or indirectly when you interact with us  online. For example, when you visit our websites you may choose the area of Our Flowers you  wish to read. Indirectly you provide us with your general location (like which country or region you are in). We may also receive information from other technologies that are on  your device or browser.  

We also receive information about you directly or indirectly when you interact with us on social media (“YouTube”, “Facebook”, “LinkedIn”, “Instagram”) 

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed opt-in consent, or provide you with an opportunity to say no. 

How can you withdraw consent?: 

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time. 


The reason we use your information will often be obvious from the way you interact with  us.    

However, our uses of your information may not always be so obvious. You can find out  more below. When you provide your information to us, we may use it to:  

  • Manage our relationship with you 
  • Allow you to participate in member business 
  • Send you market research surveys 
  • Monitor the use of our products, services, and content 
  • Provide linked services, like joint promotions with partners 
  • Conduct analysis, system testing and statistical research 
  • Send you direct marketing, where you have consented 
  • Allow social sharing functionality 
  • Conduct data matching and audience insight activities 
  • Facilitate payments and credit checks 
  • Investigate and respond to disputes 
  • We may disclose your personal information if required by law to do so or if you  violate our Terms of Service. 

Your data is stored through our Floricultor data storage, databases and on a secure server behind a firewall on our domain server at You may wish to view their Legal Information here

We sometimes use your information for reasons that we think you might want a bit more detail on, so to help we have added more information to these below. 


When you pay for transactions with a credit card nothing is handwritten or stored. We  refer you to our secure payment platform which is encrypted. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is  complete, your purchase transaction information is deleted. 


We may send you newsletter communications about our products, services, events and offers, as well as those of our commercial partners that we think you’ll be interested in. 

Direct marketing communications will be sent by email, through social media (such as  LinkedIn, Instagram, YouTube, and Facebook), and via other electronic means such as when you visit our website. 

You will be able to opt-out of direct marketing by following the instructions in the communications you receive or changing your device settings.  

Sometimes we may compare our customer database with our commercial customers or partners databases either directly with each other or by using an independent third party. This helps us understand if customers are on both databases, and allows us to plan joint  marketing activities, and promotions. Additionally, we may match databases for business planning/continuity purposes. 

We will only share personal information for data matching purposes where we have an  agreement in place with the commercial customer or partner. This ensures that they comply with their data protection obligations, protect the information we share and limit  the use of any shared information. 

We may provide commercial customers and partners with information about the effectiveness of campaigns they run and well as the potential reach of future campaigns by  providing aggregated reports of customer segments. This is called audience insights and helps us plan promotions and other marketing campaigns. your personal information is not shared for this activity. 

Linked services, third party sites and content  

Our website may, from time to time, contain links to other websites which are outside of  our control and are not covered by this Policy. We do not accept any responsibility or  liability for other sites’ privacy policies. If you access other websites using the links provided, please check their policies before submitting any personal information. 

Payments and credit checks 

Your information may be used to take payment for products and services and may be used  to verify credit details related to payments. 

Disclosures required by law 

Your information will be disclosed where we are obliged by law to do so. We may also  disclose your information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud. 

Acceptable usage 

If you post or send offensive or inappropriate content anywhere on or to any of our  websites or apps, or otherwise engage in disruptive behaviour on any of our websites or apps, we may use the information that is available to us about you to stop such behaviour.  This may involve responding to or informing relevant third parties and law enforcement agencies about the content and your behaviour. 



When you click on links online, they may direct you away from our site. We are not  responsible for the privacy practices of other sites and encourage you to read their privacy statements. 


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. 

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI DSS requirements and implement additional generally accepted industry standards.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of  residence and you have given us your consent to allow any of your minor dependents to use this site. 


We reserve the right to modify this privacy policy at any time, so please review it  frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been  updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


We use cookies to help improve our websites in a variety of different ways. Including  collecting contextual information about your visit to the site to enhance functionality and user experience. More information, here.


You have the right to object, erase, or restrict our processing of your information – for  example, where we process your personal information because this is in our legitimate interests, you may object to this.  

Controlling direct marketing 

You can change your mind about receiving direct marketing from us or change your  preferences by logging into your account if you have one. Opting-out in any marketing or product communication you have received from us by writing or emailing us, using the  contact details below. 

Controlling other communications 

You can control the communications you receive from us, such as product related  communications, and opt-out by writing or emailing us, using the contact details below. 

Controlling profiling

If you would like to opt-out of profiling, you can opt-out by writing or emailing us, using the  contact details below. 

Audience Insights 

If you would prefer not to have your information used for data matching purposes you can opt-out by writing or emailing us, using the contact details below. 

Requesting copies of your information 

You may request a copy of your personal information which we may hold about you. You may also ask us to correct any inaccuracies in your personal information. This right may be restricted by law where disclosing information may result in the personal information of  other individuals being disclosed and it would be unreasonable to do so. 

Withdrawing consent 

Where we may rely on consent to use your information, you have the right to withdraw  that consent for that processing activity at any time. If you do withdraw consent, we may  not be able to provide you with the product or service you have requested. 


If you would like to: access, correct, amend, or delete any personal information we have  about you, register a complaint, or simply want more information to contact our secretary general at or write to C.I. Flores de APOSENTOS S.A.S, Calle 117 #6-56 Bogotá D.C., Colombia.

Complaining to the regulator 

If you have any comments, concerns or complaints about our uses of your information we  would ask that you contact us first, so that we can try and resolve any matter.

Our Aposentos Family
Sustainable Growth
Our Story